SEO Success Pyramid
April 9th, 2008
by niqyap
I came across a brilliant article by Matt McGee which captures the very essence of Search Engine Optimization.
You can read more about it here.
The best of: Search and marketing articles
April 4th, 2008
by Kevin Lee
Found a good collection of links, various topics on search and marketing blog articles around. The author categorically collects and groups links from various blogs, and publishes the best of the lot on a monthly basis. I found some of the articles to be intriguing and enlightening reads. Highly recommended for any SEO/SEM experts out [...]
Sales and Marketing, is there a distinction?
April 2nd, 2008
by Kevin Lee
Is there a clear distinction between the sales and marketing functions of a company? To your customer, there is apparently none, and the transitions between the two appear seamless to them. I believe this to be true even in the Singapore context, and this may be an universal rule of thumb with all customers. This [...]
Applying social media marketing strategies
March 28th, 2008
by Kevin Lee
Ask a young Singaporean about MySpace, Friendster and Facebook, and they will almost certainly know what it is. Social networking in Singapore is prevalent among students from 13 to 19; there are some 34,000 youths on Facebook alone. So much so attention has been drawn to these sites that even young working adults are getting [...]
