Image via WikipediaA quick link to a noteworthy article which basically and very quickly explains what viral marketing has become and what the future of viral marketing should look to become (and be called). David Meerman Scott, author of one of my favorite books, coins a new term for viral marketing by the way, “World [...]
Found a good collection of links, various topics on search and marketing blog articles around. The author categorically collects and groups links from various blogs, and publishes the best of the lot on a monthly basis. I found some of the articles to be intriguing and enlightening reads. Highly recommended for any SEO/SEM experts out [...]
Is there a clear distinction between the sales and marketing functions of a company? To your customer, there is apparently none, and the transitions between the two appear seamless to them. I believe this to be true even in the Singapore context, and this may be an universal rule of thumb with all customers. This [...]
In my opinion, online advertising has to be engaging rather than just being persuasive. Consumers are, after all, a very sophisticated bunch, and massive amounts of information are readily available online. You may have drawn them into your site by being organically relevant in search engines or through online advertising, but a potential customer going [...]
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