Solomon Creatives

Sales and Marketing, is there a distinction?

April 2nd, 2008

by Kevin Lee

Is there a clear distinction between the sales and marketing functions of a company? To your customer, there is apparently none, and the transitions between the two appear seamless to them. I believe this to be true even in the Singapore context, and this may be an universal rule of thumb with all customers. This [...]

SingTel scored a no-win deal?

March 27th, 2008

by Kevin Lee

Soccer fans in Singapore like myself are unwilling to pay for another sports channel and what’s more, another service provider (SingTel’s mio TV) just to catch a bunch of matches.

Sphere: Related Content