April 10th, 2008
by Kevin Lee
Social media marketing? Social network marketing? Seemingly similar terms but very different in meaning.
Should we bother with the technicalities of those words? Yes, we should. I agree with what David Scott mentioned in that short post.
Point aside, words like those should not be used as buzzwords alone to make you sound intelligent, but go ahead [...]
Filed under: Marketing, Social Media Marketing
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April 4th, 2008
by Kevin Lee
Found a good collection of links, various topics on search and marketing blog articles around. The author categorically collects and groups links from various blogs, and publishes the best of the lot on a monthly basis. I found some of the articles to be intriguing and enlightening reads. Highly recommended for any SEO/SEM experts out [...]
Filed under: Marketing, Search Marketing
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April 3rd, 2008
by Kevin Lee
Social Media Marketing Tactics and Resources as seen on TopRankBlog.com.
Tips range from definitions of social media to tips on how to deal with the abundance of traffic that can come from going hot, to a collection of web sites, books and blogs offering expert advice including a new book due out in early May from [...]
Filed under: Social Media Marketing
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March 31st, 2008
by Kevin Lee
In my opinion, online advertising has to be engaging rather than just being persuasive. Consumers are, after all, a very sophisticated bunch, and massive amounts of information are readily available online. You may have drawn them into your site by being organically relevant in search engines or through online advertising, but a potential customer going [...]
Filed under: Content Marketing, Marketing
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March 27th, 2008
by Kevin Lee
This link came off my news reader. As an advocate for social media for businesses, I strongly believe in the merits of creating profiles on these social media networks. These networks not only provide relevant advertising channels but also allow you to make good business connections, which in some cases might result in done deals. [...]
Filed under: Social Media Marketing
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