SEO Success Pyramid
April 9th, 2008
by niqyap
I came across a brilliant article by Matt McGee which captures the very essence of Search Engine Optimization.
You can read more about it here.
If only Twitter was big here in Singapore
April 7th, 2008
by Kevin Lee
Twitter, which is just over 1½ years old, has made a big impact online (especially in Japan and US) and changed the way major corporations deal with upset customers. For example, right here in this blog post, Michael, the author, was really upset with his service provider, twittered about his experience and got an immediate response from Support to rectify his problem.
Now only if Twitter was this big here in Singapore. Maybe large corporations like our telcos might just sit up and listen to their long-suffering users for once. But what would this mean for consumers really? Finally, perhaps, a system of feedback where people can freely express their grievances, get instant rectification and not be left hanging on the phone, listening to the same canned music playing over and over again. Again, this would only work here if companies are willing to recognize the legitimacy of this channel and act on it accordingly (provided, once again, if Twitter takes off in Singapore in a huge way).
Sphere: Related ContentLink building: Tricks, tips and strategies
April 5th, 2008
by Kevin Lee
An article that combines a whole lot of link building tricks, tip and strategies written by top link building and SEO experts in the States to provide you with a single juicy and relevant resource.
Sphere: Related ContentWhat happens when you ask some of the world’s foremost link building experts to dish out one of their most guarded secrets to the world in a single collaborative effort? They respond!
The best of: Search and marketing articles
April 4th, 2008
by Kevin Lee
Found a good collection of links, various topics on search and marketing blog articles around. The author categorically collects and groups links from various blogs, and publishes the best of the lot on a monthly basis. I found some of the articles to be intriguing and enlightening reads. Highly recommended for any SEO/SEM experts out there.
Sphere: Related ContentA nifty framework for the web designer
April 4th, 2008
by Kevin Lee
This would come in very handy for web designers. It is a bunch of well-pruned CSS files, containing some defaulting styles that websites should employ, at the same time resetting values that browsers set at default. Very useful to kick your site design off with. Appropriately named “Blueprint“. Have a quick look here.
Sphere: Related ContentNoteworthy resource on Social Media Marketing
April 3rd, 2008
by Kevin Lee
Social Media Marketing Tactics and Resources as seen on TopRankBlog.com.
Tips range from definitions of social media to tips on how to deal with the abundance of traffic that can come from going hot, to a collection of web sites, books and blogs offering expert advice including a new book due out in early May from Charlene Li and Josh Bernoff from Forrester, called “groundswell” that I highly recommend.
Read on here.
Sphere: Related ContentSales and Marketing, is there a distinction?
April 2nd, 2008
by Kevin Lee
Is there a clear distinction between the sales and marketing functions of a company? To your customer, there is apparently none, and the transitions between the two appear seamless to them. I believe this to be true even in the Singapore context, and this may be an universal rule of thumb with all customers. This article here offers more insights.
Sphere: Related Content6 good essential tips to CSS
April 1st, 2008
by Kevin Lee
I came across this 23-year-old designer’s blog by chance whilst looking for AJAX resources. In this post, 6 important information on the proper use of CSS, something that web designers should be armed with, in my opinion.
Sphere: Related ContentHow important Findability is to you?
March 31st, 2008
by Kevin Lee
A very good read caught my eye. The author talks about the need to include ‘Findability’ to your web building process, a top-to-toe approach. Why does it concern you? It connects you with the people looking for the information. The article may gives you a fresh perspective on what you already know.
Sphere: Related ContentThe essence behind your SEO
March 31st, 2008
by Kevin Lee
In my opinion, online advertising has to be engaging rather than just being persuasive. Consumers are, after all, a very sophisticated bunch, and massive amounts of information are readily available online. You may have drawn them into your site by being organically relevant in search engines or through online advertising, but a potential customer going to your website will leave in a heartbeat if they perceive no value in what your site offers. Hence, SEO alone cannot stand the test of time without involving your customer in a meaningful ‘conversation’. By ‘conversation’, I really do mean a two-way communication between you, the service/product provider, and your customer. (more…)
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