Solomon Creatives

Let’s get our definitions right

April 10th, 2008

by Kevin Lee

Social media marketing? Social network marketing? Seemingly similar terms but very different in meaning.
Should we bother with the technicalities of those words? Yes, we should. I agree with what David Scott mentioned in that short post.
Point aside, words like those should not be used as buzzwords alone to make you sound intelligent, but go ahead [...]

If only Twitter was big here in Singapore

April 7th, 2008

by Kevin Lee

Twitter, which is just over 1½ years old, has made a big impact online (especially in Japan and US) and changed the way major corporations deal with upset customers. For example, right here in this blog post, Michael, the author, was really upset with his service provider, twittered about his experience and got an immediate [...]

Noteworthy resource on Social Media Marketing

April 3rd, 2008

by Kevin Lee

Social Media Marketing Tactics and Resources as seen on TopRankBlog.com.
Tips range from definitions of social media to tips on how to deal with the abundance of traffic that can come from going hot, to a collection of web sites, books and blogs offering expert advice including a new book due out in early May from [...]

Facebook gets a fresh injection of funds

March 28th, 2008

by Kevin Lee

Hong Kong billionaire, Li Ka-shing has upped his stake in Facebook from his initial US$60 million investment to $120 million.
You can read more about it here in this release by Reuters.

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Applying social media marketing strategies

March 28th, 2008

by Kevin Lee

Ask a young Singaporean about MySpace, Friendster and Facebook, and they will almost certainly know what it is. Social networking in Singapore is prevalent among students from 13 to 19; there are some 34,000 youths on Facebook alone. So much so attention has been drawn to these sites that even young working adults are getting [...]

Social networking for business people

March 27th, 2008

by Kevin Lee

This link came off my news reader. As an advocate for social media for businesses, I strongly believe in the merits of creating profiles on these social media networks. These networks not only provide relevant advertising channels but also allow you to make good business connections, which in some cases might result in done deals. [...]