Is there a clear distinction between the sales and marketing functions of a company? To your customer, there is apparently none, and the transitions between the two appear seamless to them. I believe this to be true even in the Singapore context, and this may be an universal rule of thumb with all customers. This [...]
In my opinion, online advertising has to be engaging rather than just being persuasive. Consumers are, after all, a very sophisticated bunch, and massive amounts of information are readily available online. You may have drawn them into your site by being organically relevant in search engines or through online advertising, but a potential customer going [...]
Hong Kong billionaire, Li Ka-shing has upped his stake in Facebook from his initial US$60 million investment to $120 million.
You can read more about it here in this release by Reuters.
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Ask a young Singaporean about MySpace, Friendster and Facebook, and they will almost certainly know what it is. Social networking in Singapore is prevalent among students from 13 to 19; there are some 34,000 youths on Facebook alone. So much so attention has been drawn to these sites that even young working adults are getting [...]
This link came off my news reader. As an advocate for social media for businesses, I strongly believe in the merits of creating profiles on these social media networks. These networks not only provide relevant advertising channels but also allow you to make good business connections, which in some cases might result in done deals. [...]
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