June 15th, 2008
by Kevin Lee
Our philosophy with web development here is based on pushing valuable content. Giving to your customers/viewers/audience/etc. what they want/need upfront will inevitably bring them back for more. This idea is what we tell our clients to adopt. Content is king and search engine optimization without giving consideration to your viewers will not bring the good [...]
Filed under: Content Marketing, Search Marketing
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April 29th, 2008
by Kevin Lee
Image via WikipediaA quick link to a noteworthy article which basically and very quickly explains what viral marketing has become and what the future of viral marketing should look to become (and be called). David Meerman Scott, author of one of my favorite books, coins a new term for viral marketing by the way, “World [...]
Filed under: Marketing, Online Marketing
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April 18th, 2008
by Kevin Lee
What we share here on this blog isn’t new; it has so far been a repository of thoughts and ideas written by other people from way across the world. Now, I’m pondering about the importance of localizing all the lovely tips and applying it for businesses here in Singapore.
Sphere: Related Content
Filed under: General, Marketing
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April 11th, 2008
by niqyap
There are many SMEs out there that are slow to pick up on the almost unlimited advertising and branding potential of blogging. Truth to tell, there are a million and one reasons not to blog, and knowing human nature, all it takes is one reason to convince us it’s too difficult.
However, if you want [...]
Filed under: Blog Marketing, General, Marketing
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April 10th, 2008
by Kevin Lee
Social media marketing? Social network marketing? Seemingly similar terms but very different in meaning.
Should we bother with the technicalities of those words? Yes, we should. I agree with what David Scott mentioned in that short post.
Point aside, words like those should not be used as buzzwords alone to make you sound intelligent, but go ahead [...]
Filed under: Marketing, Social Media Marketing
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April 9th, 2008
by niqyap
I came across a brilliant article by Matt McGee which captures the very essence of Search Engine Optimization.
You can read more about it here.
Filed under: Marketing, Search Marketing
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April 7th, 2008
by Kevin Lee
Twitter, which is just over 1½ years old, has made a big impact online (especially in Japan and US) and changed the way major corporations deal with upset customers. For example, right here in this blog post, Michael, the author, was really upset with his service provider, twittered about his experience and got an immediate [...]
Filed under: Marketing, Social Media Marketing
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April 5th, 2008
by Kevin Lee
An article that combines a whole lot of link building tricks, tip and strategies written by top link building and SEO experts in the States to provide you with a single juicy and relevant resource.
What happens when you ask some of the world’s foremost link building experts to dish out one of their most guarded [...]
Filed under: Search Marketing
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April 4th, 2008
by Kevin Lee
Found a good collection of links, various topics on search and marketing blog articles around. The author categorically collects and groups links from various blogs, and publishes the best of the lot on a monthly basis. I found some of the articles to be intriguing and enlightening reads. Highly recommended for any SEO/SEM experts out [...]
Filed under: Marketing, Search Marketing
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April 3rd, 2008
by Kevin Lee
Social Media Marketing Tactics and Resources as seen on TopRankBlog.com.
Tips range from definitions of social media to tips on how to deal with the abundance of traffic that can come from going hot, to a collection of web sites, books and blogs offering expert advice including a new book due out in early May from [...]
Filed under: Social Media Marketing
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