Our philosophy with web development here is based on pushing valuable content. Giving to your customers/viewers/audience/etc. what they want/need upfront will inevitably bring them back for more. This idea is what we tell our clients to adopt. Content is king and search engine optimization without giving consideration to your viewers will not bring the good results you intend the exercise for. Basically just polishing crap over

David M. Scott explains pretty well here in his blog post.

Filed under: Content Marketing, Search Marketing