Solomon Creatives

What Viral Marketing is NOT

April 29th, 2008

by Kevin Lee

David Meerman ScottImage via WikipediaA quick link to a noteworthy article which basically and very quickly explains what viral marketing has become and what the future of viral marketing should look to become (and be called). David Meerman Scott, author of one of my favorite books, coins a new term for viral marketing by the way, “World Wide Rave”.

Have a read here and join the party!


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One Response to “What Viral Marketing is NOT”

  1. Thanks very much for spreading this idea!

    David

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