What we share here on this blog isn’t new; it has so far been a repository of thoughts and ideas written by other people from way across the world. Now, I’m pondering about the importance of localizing all the lovely tips and applying it for businesses here in Singapore.

The key question question that is floating right now in my mind is one of relevancy: how much of what is written really applies to the Singaporean context? I generally believe that a good proportion, that of which is fundamental, applies largely to everyone here. Things like good and sensible design, information architecture, websites optimized for the search engines, strong original content, so on and so forth. So, yes, a good portion of it applies, much of which transcend all borders.

There a number of things that have not really caught on, which is largely old news in places like the US or even Japan; should local companies here be even considering them? Twitter? LinkedIn? Personally, I say, why not? There is nothing like being the pioneer of a new trend (or even one that has been around elsewhere). However, the risk of an early adopter is failing miserably as you try to battle against the inertia of groupthink and the lack of a positive response from your audience. Though, that alone should not stop you from trying.

My advice? Be adventurous, explore various avenues to expand your reach. Look at new ones, read and research what other people have done. If one thing does not work for you, fine tune it, work at it, change it, look at something else. Web marketing is, after all, an iterative process. It does not stop at the end product. You have to constantly rethink your strategies, and apply and adapt it to your business. I am certain there are great intrinsic benefits to be had for yourself and your customers.

Filed under: General, Marketing