Social media marketing? Social network marketing? Seemingly similar terms but very different in meaning.

Should we bother with the technicalities of those words? Yes, we should. I agree with what David Scott mentioned in that short post.

Point aside, words like those should not be used as buzzwords alone to make you sound intelligent, but go ahead and try to explain to your prospective client the meaning behind them and what’s in it for them. Besides, we should really level with folks who, to begin with, have absolutely no clue what those terms mean for them. As explained in another book (which I have read twice over and highly recommend), making it simple will go a long way in establishing a rapport with your client; I reckon it is more important to make your idea stick than to sound smart.

Filed under: Marketing, Social Media Marketing