Solomon Creatives

Yahoo and Google advertising test

April 10th, 2008

by Kevin Lee

Something I didn’t think would ever happen is scheduled to occur for a 2-week period. What can all online advertisers alike make of this? It does look like Yahoo is taking a dig at Microsoft’s takeover bid. What a way to say ‘No’ to Microsoft.
If this is more than just a test, like what [...]

Let’s get our definitions right

April 10th, 2008

by Kevin Lee

Social media marketing? Social network marketing? Seemingly similar terms but very different in meaning.
Should we bother with the technicalities of those words? Yes, we should. I agree with what David Scott mentioned in that short post.
Point aside, words like those should not be used as buzzwords alone to make you sound intelligent, but go ahead [...]