Solomon Creatives

What Viral Marketing is NOT

April 29th, 2008

by Kevin Lee

Image via WikipediaA quick link to a noteworthy article which basically and very quickly explains what viral marketing has become and what the future of viral marketing should look to become (and be called). David Meerman Scott, author of one of my favorite books, coins a new term for viral marketing by the way, “World [...]

Accessible data-driven display

April 18th, 2008

by Kevin Lee

When it comes to CSS cross-browser compatibility, it is necessary and yet not the simplest thing to do. Even more so when you need to do things that require a bit more accuracy.
Web designers are often tasked with creating data-driven websites that are required to display information in a structured manner. This article here [...]

Localizing trends for Singapore

April 18th, 2008

by Kevin Lee

What we share here on this blog isn’t new; it has so far been a repository of thoughts and ideas written by other people from way across the world. Now, I’m pondering about the importance of localizing all the lovely tips and applying it for businesses here in Singapore.

Sphere: Related Content

Small Business Blogging

April 11th, 2008

by niqyap

There are many SMEs out there that are slow to pick up on the almost unlimited advertising and branding potential of blogging. Truth to tell, there are a million and one reasons not to blog, and knowing human nature, all it takes is one reason to convince us it’s too difficult.
However, if you want [...]

Yahoo and Google advertising test

April 10th, 2008

by Kevin Lee

Something I didn’t think would ever happen is scheduled to occur for a 2-week period. What can all online advertisers alike make of this? It does look like Yahoo is taking a dig at Microsoft’s takeover bid. What a way to say ‘No’ to Microsoft.
If this is more than just a test, like what [...]

Let’s get our definitions right

April 10th, 2008

by Kevin Lee

Social media marketing? Social network marketing? Seemingly similar terms but very different in meaning.
Should we bother with the technicalities of those words? Yes, we should. I agree with what David Scott mentioned in that short post.
Point aside, words like those should not be used as buzzwords alone to make you sound intelligent, but go ahead [...]

SEO Success Pyramid

April 9th, 2008

by niqyap

I came across a brilliant article by Matt McGee which captures the very essence of Search Engine Optimization.
You can read more about it here.

If only Twitter was big here in Singapore

April 7th, 2008

by Kevin Lee

Twitter, which is just over 1½ years old, has made a big impact online (especially in Japan and US) and changed the way major corporations deal with upset customers. For example, right here in this blog post, Michael, the author, was really upset with his service provider, twittered about his experience and got an immediate [...]

Link building: Tricks, tips and strategies

April 5th, 2008

by Kevin Lee

An article that combines a whole lot of link building tricks, tip and strategies written by top link building and SEO experts in the States to provide you with a single juicy and relevant resource.
What happens when you ask some of the world’s foremost link building experts to dish out one of their most guarded [...]

The best of: Search and marketing articles

April 4th, 2008

by Kevin Lee

Found a good collection of links, various topics on search and marketing blog articles around. The author categorically collects and groups links from various blogs, and publishes the best of the lot on a monthly basis. I found some of the articles to be intriguing and enlightening reads. Highly recommended for any SEO/SEM experts out [...]