A very good read caught my eye. The author talks about the need to include ‘Findability’ to your web building process, a top-to-toe approach. Why does it concern you? It connects you with the people looking for the information. The article may gives you a fresh perspective on what you already know.

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Filed under: Design, Usability
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In my opinion, online advertising has to be engaging rather than just being persuasive. Consumers are, after all, a very sophisticated bunch, and massive amounts of information are readily available online. You may have drawn them into your site by being organically relevant in search engines or through online advertising, but a potential customer going [...]

Filed under: Content Marketing, Marketing
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