A very good read caught my eye. The author talks about the need to include ‘Findability’ to your web building process, a top-to-toe approach. Why does it concern you? It connects you with the people looking for the information. The article may gives you a fresh perspective on what you already know.
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In my opinion, online advertising has to be engaging rather than just being persuasive. Consumers are, after all, a very sophisticated bunch, and massive amounts of information are readily available online. You may have drawn them into your site by being organically relevant in search engines or through online advertising, but a potential customer going [...]
Hong Kong billionaire, Li Ka-shing has upped his stake in Facebook from his initial US$60 million investment to $120 million.
You can read more about it here in this release by Reuters.
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Ask a young Singaporean about MySpace, Friendster and Facebook, and they will almost certainly know what it is. Social networking in Singapore is prevalent among students from 13 to 19; there are some 34,000 youths on Facebook alone. So much so attention has been drawn to these sites that even young working adults are getting [...]
This link came off my news reader. As an advocate for social media for businesses, I strongly believe in the merits of creating profiles on these social media networks. These networks not only provide relevant advertising channels but also allow you to make good business connections, which in some cases might result in done deals. [...]
Soccer fans in Singapore like myself are unwilling to pay for another sports channel and what’s more, another service provider (SingTel’s mio TV) just to catch a bunch of matches.
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This post will mark the beginning of a new chapter in Solomon Creatives. We’ve moved to Campbell Lane and with that, we hope to launch into the scene with new insights. We’re currently in the process of hiring creative people.
If any reader should know of a interactive media designer, and they have a flair for marketing and copywriting [...]
